Description

Logos form an essential part of brand identity – the allow people to
quickly and easily identify and connect with a brand, its products and
service. But logos need to be more than just eye-catching, they also need
to complement the values and ideals of the company brand they represent.
This volume brings together designers and design firms from around the
world, and showcases how they have overcome the challenges of logo design
to create truly outstanding works that speak to both consumers and business.